Digital | Marketing
Professional Diploma in Digital Marketing
If you are looking to launch a digital marketing career from scratch or you want to become a leader in your field, then the world's most sought - after Professional Diploma in Digital Marketing by the Digital Marketing Institute is for you. The programme will give you an in-depth 360°- understanding of how to effectively strategise and implement powerful digital marketing campaigns that convert.
Designed and developed by industry giants such as Google, Microsoft and Facebook, this certification delivers best current practice, theory and applied practical skills in digital and is recognised and respected by all industries globally. This EQF Level 5 study programme is also eligible for the Get Qualified Scheme, which will enable students to claim back 70% of their tuition fees.
The course is delivered by an industry expert educator and the only Meta - certified professional locally. Students will be provided with access to official Digital Marketing Institute resources, including courseware, practice tests, and material made available through an exclusive DMI membership, in addition to an exam voucher. The online live delivery also comes with a 7 - day playback feature, access to detailed educator presentations, as well as extended educator support for up to 6 months post - course completion.
26th Sep (PT), 22nd Nov (FT)
Start Date
40 Hrs
Duration
MQF L5
Certification
ICE Malta
Course Provider
€1,891
Prerequisites
Good knowledge of English
Basis
Full-Time | Part-Time
Location
Online
Course Fees
€1,891
What you'll learn
Through a combination of demos, walk - throughs and real - world tasks, the programme will help you understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. This course will also equip you with all the learning material and tools to gain globally - recognised certification.
The Professional Diploma in Digital Marketing will enable you to:
- Conduct digital research, set business objectives for campaigns, and develop a targeted digital marketing strategy.
- Build and publish a well-designed, high-performing and optimised website that is aligned to your business goals.
- Create and curate compelling and innovative content that drives ROI.
- Set up, optimise, create, execute and report on organic and paid ad campaigns on Facebook, Twitter, LinkedIn, Instagram and Snapchat.
- Boost your website’s organic ranking by optimising technical on-page and off-page elements.
- Create and manage paid search campaigns in Google Ads and use Google Analytics to measure performance.
- Use Google Ads to create display and video advertising campaigns and ads using a variety of platforms to evaluate their impact and performance.
- Design effective emails that generate leads, retain customers and inspire evangelists.
- Set goals for your business and website, and understand how analytics tools are used to help measurement.
- Use owned, accessed, desk, audience, competitor and social listening research to create a how - to guide for all digital marketing activities.
No experience is required to enrol in this course. The only entry requirement is good knowledge of English. Online class requirements include: Mac or Windows PC, webcam and a stable internet connection.
Course Modules
- Principles of digital marketing
- Developing marketing objectives
- Digital research
- Connecting with the customer
- Project management (bonus soft skill)
- Managing your time effectively (bonus soft skill)
- Content marketing concepts and strategy
- Using content research to find opportunities
- Developing a content marketing plan
- Creating and curating content
- Publishing and distributing content
- Metrics and performance
- Enhancing your creativity (bonus soft skill)
- Key social platforms for digital marketing
- Setting up a social media experience for a business
- Growing and engaging an audience
- Creating and optimising social media campaigns
- Developing data-driven audience and campaign insights
- SEO fundamentals
- Aligning SEO and business objectives
- Keywords and SEO content plan
- Optimize organic search ranking
- Measuring SEO performance
- Enhancing your problem-solving skills (bonus soft skill)
- Fundamentals of paid search
- Paid search campaign creation with Google Ads
- Search campaign management
- Paid search campaign measurement
- The art of persuasion (bonus soft skill)
- Fundamentals of display and video advertising
- Creating and managing a YouTube channel
- Google Display Network and video ad formats
- Creating display and video campaigns
- Targeting display and video campaigns
- Measurement and optimisation
- Email marketing fundamentals
- Tools and strategy
- Marketing automation
- Email design
- Creating an effective email campaign
- Testing and optimising an email campaign
- How to be a better communicator (bonus soft skill)
- Web design and website optimization
- Publishing a basic website
- Design principles and website copy
- User-centered design and website optimization
- Website metrics and developing insight
- Agile thinking (bonus soft skill)
- Web analytics fundamentals
- Creating and configuring a Google Analytics account
- Setting goals with Google Analytics
- Monitoring campaigns with Google Analytics reports
- Analyzing and recording Google Analytics data
- Digital strategy fundamentals
- Setting strategy objectives and KPIs
- Digital strategy research
- Developing a creative strategy
- Executing a digital marketing strategy
- Communicating a digital marketing strategy
- Becoming a strategic thinker (bonus soft skill)
Course Provider
ICE Malta is an award-winning institution delivering focused, industry-validated courses in tech, IT, digital, and design. The academy has introduced some of the world’s industry leaders in tech education to the Maltese Islands and continues to be the main learning partner of brand giants such as Adobe, Microsoft, and Amazon, as well as the Digital Marketing Institute and the UX Design Institute, among others. With its commitment to top-quality standard, ICE Malta has built its reputation on the basis of its growing array of globally-recognised programmes and certifications, its team of industry expert educators, and its dedicated student support services. Its educational offering is mainly focused on live, online and part-time delivery, with some programmes also delivered on a bootcamp or on-site basis. The leading courses available at ICE Malta are EQF-certified and eligible for the Get Qualified Scheme.
